1. Information we collect
We collect information you provide when you create an account, complete your profile, list products, place orders, make payments, contact support, apply for a role, or participate in community features. This may include contact details, identity or verification information, farm or business information, listings, messages, documents, and transaction records.
2. Device and usage information
We may collect technical information such as device type, browser, IP address, pages visited, approximate location, and interaction data to keep the platform secure, improve performance, and understand how FarmConnect is used.
3. Lawful bases and purposes
Depending on your location and the feature used, we process information to perform a contract, comply with legal obligations, protect legitimate interests, protect users and the platform, or with your consent. We use information to operate FarmConnect, authenticate users, personalize experiences, connect buyers and sellers, process payments, provide support, detect fraud, improve services, and send important account or platform updates.
4. Sharing information
We share information only when needed to provide the service, such as with transaction participants, logistics providers, payment processors, support partners, legal authorities, or service providers that help us operate FarmConnect under appropriate safeguards.
5. Payments and financial data
Payment details may be handled by trusted payment partners. FarmConnect may receive transaction references, status updates, and related records, but does not need to store full payment card or mobile money credentials to provide marketplace services.
6. International transfers
FarmConnect may support users, partners, and service providers in multiple countries. When information is transferred across borders, we aim to use appropriate safeguards such as contractual protections, access controls, data minimization, and transfer assessments where required by laws such as GDPR-style data protection regimes and local African data protection laws.
7. Data retention and security
We retain information for as long as needed to provide services, comply with legal obligations, resolve disputes, prevent fraud, maintain accounting records, and protect the platform. We use administrative, technical, and organizational measures designed to protect information from unauthorized access, alteration, disclosure, or loss.
8. Your choices and rights
Depending on applicable law, you may update your account information, adjust communication preferences, request access, correction, deletion, restriction, portability, or objection, and withdraw consent where processing is based on consent. Some records may be retained when required for security, legal, accounting, or transaction purposes.
9. Cookies and communications
We may use cookies, local storage, analytics, and similar technologies to keep you signed in, remember preferences, measure performance, and protect the service. Marketing communications should include a way to unsubscribe where required by law.
10. Children and sensitive information
FarmConnect is intended for users who can lawfully use agricultural, marketplace, and payment services. Do not submit unnecessary sensitive information through listings, messages, or public community areas.
11. Regional privacy norms
This policy is written to align with common principles found in global and regional privacy frameworks, including transparency, purpose limitation, data minimization, security, accountability, and user rights. Specific obligations may vary under laws such as the GDPR, CCPA/CPRA, NDPR, Kenyan Data Protection Act, South African POPIA, Cameroonian privacy rules, and other applicable laws.
12. Updates to this policy
We may update this Privacy Policy to reflect platform changes, legal requirements, or improved privacy practices. The latest version will always be available on this page. This policy is not a substitute for country-specific legal advice.